Social media is more critical now than ever, it is literally one of the quickest and most efficient ways to get your brand in front of thousands, even millions of users with the touch of a button. Just think about all those viral photos and videos you see floating around, most times those users had no true intentions of their content being shared around the globe. Now just imagine what can happen if you have true intentions of getting your content in front of thousands, even millions of users? Regardless of the industry, social should be included in your marketing strategy. There is estimated to be 2.77 BILLION social media users by 2019 with 800 million of those users on Instagram alone. As the users increase, platform algorithms will continuously be redesigned for user experience. In order to sow the full benefits of social media marketing, it is critical to not only have knowledge of the platform itself, but also strategically managing your content. KZW Capturing Essence offers consulting, content curation, and management services to help educate and curate branded content to increase your exposure/engagement.