The Essence of Branding

Brand Authentically. Inspire Credibility. Expand Brand Awareness. Showcase Your Vision.

Welcome, thank you for visiting! The Essence of Branding campaign is sponsored by KZW Capturing Essence, LLC.


Let’s face it, being an entrepreneur is far from a walk in the park. Think about the time, emotional, and financial investments made to build and scale a brand. The mountains of adversity encountered to transform the life you once knew and live out your wildest dreams. The Essence of Branding aims to empower entrepreneurs to showcase their vision meanwhile, expanding brand awareness and inspiring credibility amongst consumers. We take your brand’s essence (core values) and translate it through a creative lens to ensure your visuals stand out in your market.


Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet. – Forbes

The Goal


  • Reach and empower brands globally.
  • Host seminars dedicated to helping entrepreneurs in their journey.
  • Encourage youth to explore their passion.


Participants can expect no more than a $99 investment total which is a fraction of the cost for professional portraiture and film production which is valued around $500.

  • Social Media Strategy Consultation | $20
  • Headshots Only | $30
  • Full Branding Photoshoot | $50
  • Promotional Video/Commerical | $50
  • All Inclusive | $99


“One of the BEST photographers I know hands down! She is soooo passionate about what she does and it’s noticeable through her work. I recommend 100%!”
Whitney Elise Beauty
“She is very professional, has great rates, and an even better turn around time for getting your pictures back! I would definitely recommend her for all of your photography needs!”
Natalie J, The Model
“On behalf of Create Amazing LLC and The Queen City Urban Fashion Showcase I, recommend Kwadeidra Wilson for any photography needs. She was a lead photographer at our showcase on January 21st, 2017. She is extremely professional, knowledgable, and enthusiastic. Her creativity shines bright through the lens which leads to breath taking photos. She was on time, easy to work with, and we highly recommend her for any projects you may have.”
Michael Calloway, Create Amazing LLC
“I'll gladly recommend KZW to anyone needing to capture their special moment. She made sure every aspects of the event was captured and interacted with the guests in a professional manner. Most importantly she came on time and brought all the equipment she needs to ensure she got the perfect images. SHE CAME READY TO WORK.”
Natalie Joseph, Step n Style Special Events & Catering
“Kwadeidra Wilson took my video program to the next level. As video coordinator of Tuskegee University football, in charge of producing and editing weekly highlight films. In past years, I only used game film from the pressbox and the endzone. This year, however, I employed Wilson to do a sideline angle, as well. She did more than just tape the game; she got crowd shots, shots of the players celebrating after a good play, shots of the band and cheerleaders and she even took HD photos before the game and inbetween plays. The 2015 End of the Year highlight for the football team is a great example of her work. The YouTube and Facebook video was viewed a combine 10,000+ times and was shared over 100 times. She is one of the best photographer/videographer that I've ever been around!”
Forrest Jackson, Tuskegee University Defensive Line Coach
“Very good & I love all the pictures she takes !! She is amazing at what she does!”
Yashica Russell, Kabi926 & Seafood Connection Charlotte
“I partnered with KZW for our Gala event. I appreciated her friendliness, professionalism and great communication from planning to execution. Photos came out great! Will use her service again. Things that stood out to me most: timeliness, great planning and overall positive energy. Thanks again for working with The UP Company, PLLC!”
Natasha Oates, The UP Company PLLC
“Working with Kwadeidra has been nothing short of amazing! As a young entrepreneur looking to grow my company, she is the perfect fit to our team. Her attention to detail, professionalism, and willingness to share her opinion not only challenges me to put my best foot forward but also continue to strive for excellence. She is knowledgeable, focused, and willing to go the extra mile for her clients with no questions asked. Because of her innate skills in film production, we’ve seen a surge of new clients and established social media partnerships. It’s always awesome to work with Kwadeidra and I’m more than happy to have her on my team!”
Destini Gilliam, The Creative Reading Coach